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The Georges Marketing Group offers training classes, educational seminars and public speaking on a wide variety of topics. Chrysanthe Georges is a popular speaker on the subjects of both direct marketing and marketing to Hispanics. She consistently receives high marks from both attendees and event organizers for her presentation content, engaging presentation style, professionalism and the benefits attendees take away from her sessions.
Chrysanthe has also earned a reputation as an excellent educator with more intimate, classroom style groups within companies, advertising agencies and associations.
Topics for training classes, workshops, seminars, and speaking engagements can be customized to meet your company's or organization's goals and objectives. A sampling of topics is listed below.
- Direct Marketing Fundamentals
- B2B and Beyond
- Direct Marketing 'Lunch and Learn'
- Direct Marketing Creative - Not Brand Advertising
- Email Marketing Strategies
- Best Practices for Direct Marketing Success
- Effective Direct Marketing Testing and Results Analysis
- Seven Cardinal Principles For Direct Marketing Success
- Critical Issues of ROI and Customer Lifetime Value
- Key Direct Marketing Analysis Measures
- The Direct Mail Package
- Direct Marketing and The Internet -- Challenges of Marketing Online
- Building Customer Relationships With Database Marketing
- Proven Offers That Will Improve Response Rates
- Setting the Record Straight: The Fundamental Differences Between Direct Marketing and General Advertising
- Achieve Operational Success Through Effective Database Management
- Cultural Insights To the Hispanic Market
- The Implications of Acculturation in Marketing to Hispanics
- Marketing to Multigenerational Households
- Marketing to Hispanics Online
- Hispanic Marketing 'Lunch and Learn'
- Direct Marketing to Hispanics 'Lunch and Learn'
- Understanding Levels of Acculturation
- The Basics of Direct Marketing to Hispanics
- Best Practices for Effective Hispanic Marketing Success
- Doing Business 'In Culture' - The Key to Successful Relationships with Your Hispanic Customers
- Hispanics and Brand Loyalty
- Pitfalls to Avoid With The Hispanic Market
- Operational Effectiveness With Your Hispanic Workforce
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